Bazzarbog Multibrand Store

A free, mobile pop-up shop that brings the best of local entrepreneurship to the most iconic commercial spaces in Bogotá and the region.

Participation Requirements and Criteria:

Participation Requirements:

• Hold an active and renewed commercial registration within the CCB jurisdiction.

• Be a micro or small business, in accordance with national regulations.

• Offer products aligned with the store's themes (subject to CCB validation).

• Be registered on Bazzarbog; if not already registered, you must do so at least 3 business days prior to the event.

• During the current year, the company must not have been a beneficiary of a booth at Corferias or Feria EVA through the CCB, with the exception of Feria del Hogar.

Selection Criteria (100 points):

1. Business Strengthening (up to 40 points): 40 points will be awarded to companies that, during the previous year (2025) or the current year (2026), are part of the Bazzarbog or Business Links (Enlaces de Negocios) platforms, or have participated in VFE business accompaniment programs.

Business accompaniment programs include:

• Intervention by a business consultant within the framework of personalized accompaniment services, or

• Enrollment in specialized programs developed with partners, measured as business initiatives.

Companies that have not participated in any of these platforms or programs will not receive points in this category.

2. Differential Value Proposition (up to 40 points): 40 points will be awarded to companies with a differentiated value proposition, attractive design, sustainability, etc. This criterion evaluates the following aspects:

• Aesthetic proposal consistent with the target audience.

• Clarity and authenticity of the Brand DNA.

• Innovative product or one with local/cultural identity.

• Sustainable or ethical practices in production or commercialization.

3. Fair Participation (20 points): In order to promote the participation of new companies in the commercial spaces offered by the CCB, higher scores will be given to those who have not previously benefited from fairs. Therefore, 20 points will be awarded to companies that, during the last two years (2024 and 2025), were not selected by the CCB as a booth beneficiary at fairs (Corferias, Feria EVA). This score will decrease if the company has been a beneficiary as follows:

• If the company did not participate in any fair as a beneficiary: 20 points.

• If the company participated in one (1) fair as a beneficiary: 10 points.

How to participate? The call for entries for these activities is published on the CCB website and sent via email to entrepreneurs who are part of the Bazzarbog platform.