Bogotá-Region Connects with the World: Take Part in the Specialized Agenda on Clusters for Business Internationalization

Within the framework of the II International Summit and Business Roundtable of Bogotá and Cundinamarca “Global Dynamics: Businesses in transformation for competitiveness”, the Bogotá Chamber of Commerce invites businessmen, entrepreneurs and actors in the productive ecosystem to participate in the specialized agenda of the Strategy of Clusters, a space designed to access knowledge, tools and experiences that allow strengthening competitiveness, identifying business opportunities and advancing business internationalization processes.

The Bogotá-Cundinamarca Cluster Strategy constitutes a productive development platform that currently articulates 20 Clusters and works with companies in internationalization, innovation, sustainability, human talent and the generation of new businesses. In terms of internationalization, the commitment goes beyond the traditional export of goods: it seeks to prepare companies, close gaps, organize and make visible their exportable offer, validate markets, facilitate connections with international buyers and allies and position the capabilities of Bogotá-Region in international markets. This allows progress in different ways, from the export of products, services and business solutions to the international circulation of knowledge, creativity and content, as well as the attraction of buyers, investors, tourists, patients, conferences and events to the region.

This vision is based on recognizing that Bogotá and Cundinamarca have companies and productive capacities that can compete globally. For this reason, the Bogotá Chamber of Commerce works so that the Clusters function as true internationalization platforms, facilitating companies to reduce entry barriers, access specialized knowledge, strengthen their preparation and find concrete opportunities in new markets.

As part of this commitment, during September 23 and 24 at the Salitre headquarters of the Bogotá Chamber of Commerce, businessmen and experts from different sectors will meet around topics such as exports, internationalization, investment attraction and the positioning of Bogotá – Cundinamarca.

The programming includes a business panel with internationalization experiences and eight specialized workshops, designed from the needs and opportunities identified by the different Clusters.

How are companies from Bogotá-Region managing to innovate, enter new markets and compete internationally?

On September 23, the agenda will feature the panel “Bogotá-Region, clusters that drive global competitiveness”, a space that will bring together business experiences from sectors such as fashion, technology and pharmaceuticals to show how companies in the region are transforming their capabilities into opportunities for growth and internationalization.

Through concrete experiences, participants will be able to learn about the learning, decisions and strategies that have allowed these companies to innovate, develop new capabilities, relate to international ecosystems and advance towards new markets.

The panel will feature the participation of:

• María del Pilar López Uribe, Secretary of Economic Development - Mayor's Office of Bogotá.

• Carlos Martínez Sarmiento, founder and manager of Cannabis Natural Fashion — Fashion Cluster.

• Rodrigo Nassar Montoya, founder of ICONOI — TEC Cluster.

• Martha Dorelly Rodríguez, manager of Madrob Pharmaceutical — Pharmaceutical Cluster.

Moderator: Juan Carlos González, Vice President of Competitiveness of the Bogotá Chamber of Commerce.

Date: September 23 Time: 9:35 a.m. m. – 10:20 a.m. m. Place: CCB Salitre

On September 24, the agenda will continue with eight simultaneous spaces aimed at addressing specific challenges that are determining the competitiveness and internationalization capacity of companies in Bogotá-Region.

Is your fashion company prepared to respond to the new sustainability demands of international markets?

Sustainability has become an increasingly relevant factor for accessing markets, relating to buyers and strengthening the positioning of brands.

At this conference, entrepreneurs will be able to learn how green seals, responsible business practices and sustainability can strengthen a company's value proposition, generate trust and contribute to developing new export opportunities.

The space will be in charge of Camilo Ramírez, from Corporación Sistema B, as part of the agenda of the Fashion Cluster.

• Date: September 24

• Time: 8:00 a.m. m. – 10:00 a.m. m.

• Room: Room 1

• Place: CCB Salitre

Sign up and discover how to turn sustainability into a competitive advantage for your company.

Exporting also implies knowing and correctly managing the tax, documentary and operational processes that support each international transaction.

This conference will allow you to learn about key aspects related to tariffs, CUFE and electronic invoicing, as well as good practices that can contribute to reducing errors, facilitating commercial operations and improving the preparation of companies to enter new markets.

The space will feature the participation of Edna Cañón, from the Vice Presidency of International Relations and Cooperation of the Bogotá Chamber of Commerce, in an activity of the Fashion Cluster.

• Date: September 24

• Time: 10:00 a. m. – 12:00 p.m.

• Room: Room 1

• Place: CCB Salitre

Sign up and strengthen the knowledge necessary to develop international operations with greater security.

Sporting events not only attract athletes and spectators. They also mobilize visitors, generate consumption, activate suppliers and create opportunities for sectors such as accommodation, gastronomy, transportation, commerce, tourism and event production.

This conference will analyze how sports tourism can become an engine of competitiveness for Bogotá-Region through the articulation between sports venues, tour operators, hotels, transportation, gastronomy, commerce, event organizers and other actors in the value chain.

The conference will be given by Andrés Díaz, strategic director of ATUCA, in a space of the Tourism and Sports Clusters.

• Date: September 24

• Time: 1:00 p.m. m. – 3:00 p.m. m.

• Room: Room 1

• Place: CCB Salitre

Sign up and discover the business opportunities that are generated around sports tourism.

The transformation of financial markets and the development of new technologies are opening opportunities for companies to access innovative financing, investment and connection mechanisms with global markets.

This conference will address how the tokenization of assets and the use of digital technologies are creating new possibilities to structure, represent and mobilize value, as well as its potential applications for companies seeking to grow, attract capital and develop new business opportunities beyond traditional borders.

The space will bring entrepreneurs closer to concepts, trends and cases associated with tokenization, identifying opportunities and challenges for its application in business environments and internationalization processes.

A conference of the Financial Services Cluster aimed at businessmen, entrepreneurs and actors interested in knowing how financial innovation can become an enabler to compete and grow in international markets.

Date: September 24

• Time: 3:00 p.m. m. – 5:00 p.m. m.

• Room: Room 1

• Place: CCB Salitre

Packaging is increasingly a strategic decision for companies seeking to advance in sustainability, respond to market expectations and generate greater value around their products.

During this talk, the business decisions that brands can make to tangibly advance the sustainability of their products from the packaging will be addressed.

The space will have special emphasis on two sectors: food, being one of the main buyers of packaging in terms of volume, and animal protection and well-being, due to the accelerated growth of this market in Colombia.

The conversation will address aspects such as the criteria used by companies to negotiate packaging, the moment in which these should be incorporated into product development and the business role in relation to what happens with the materials after consumption.

The purpose is to move from isolated initiatives or pilot projects towards business decisions that convert packaging sustainability into a real source of value and competitiveness.

• Date: September 24

• Time: 8:00 a.m. m. – 10:00 a.m. m.

• Room: Room 6

• Place: CCB Salitre

How can Bogotá consolidate itself as a benchmark for innovation, entrepreneurship and investment in the agri-food sector?

The incorporation of technology in food systems is generating new opportunities for traditional companies, startups, investors and organizations that develop solutions throughout the value chain.

In collaboration with Eatable Adventures, this conference will analyze the development of the Agrifoodtech ecosystem in Colombia, the trends that are transforming the sector and the opportunities to scale innovative solutions, attract investment and strengthen the positioning of Bogotá.

The space will be developed by the Food Security Cluster and is aimed at companies, startups, investors and ecosystem actors interested in the transformation of food systems.

• Date: September 24

• Time: 10:00 a. m. – 12:00 p.m.

• Room: Room 6

• Place: CCB Salitre

Sign up and connect with the innovation and investment opportunities that are transforming the future of the feeding.

Bogotá-Region has business, scientific, hospital and human talent capabilities that can strengthen its participation in international clinical research chains.

This conference will analyze the trends, opportunities and conditions necessary to attract new studies, strengthen the articulation between companies, health institutions, academia and other actors in the ecosystem, and position the region's capabilities internationally.

Clinical research also represents an opportunity to attract projects, specialized knowledge, investment and international relations to Bogotá-Region.

This will be a joint space of the Pharmaceutical Cluster and the Health Cluster.

• Date: September 24

• Time: 1:00 p.m. m. – 3:00 p.m. m.

• Room: Room 6

• Place: CCB Salitre

Sign up and learn about the opportunities to integrate the capabilities of Bogotá-Region to global research chains clinic.

Artificial intelligence is transforming the way companies research markets, identify potential customers and develop business processes.

In this workshop of the TEC Cluster, participants will learn how to convert artificial intelligence agents into concrete tools to support their internationalization process.

During the space we will explore how to use these tools to support the selection of target markets, search and classify international prospects and prepare personalized commercial approaches.

The objective is for entrepreneurs to be able to incorporate new technological capabilities into activities that traditionally require significant resources and time in international prospecting processes.

• Date: September 24

• Time: 3:00 p.m. m. – 5:00 p.m. m.

• Room: Room 6

• Place: CCB Salitre

Recommendation for attendees: bring a laptop and have basic information about your company, product or service and the markets of interest.

Sign up and learn how to incorporate artificial intelligence into your company's international prospecting.

Fashion, technology, tourism, sports, financial services, food safety, health, pharmaceutical, animal protection and welfare and other sectors face different challenges, but share the same need: strengthen your capabilities to innovate, compete and connect with new market opportunities.

Precisely there lies the value of the Cluster Strategy. Internationalization is not developed as an isolated action, but as part of a process that combines business preparation, closing gaps, specialized knowledge, identification of offer, validation of markets, missions, fairs, business conferences, international connections and commercial monitoring.

The results of this work are already reflected in companies that have participated in international scenarios, generated appointments and business expectations, strengthened their exportable offer and established connections with new markets.

The specialized conferences of the Third Annual Cluster Meeting constitute a new opportunity to bring this strategy to entrepreneurs and provide them with tools applicable to specific decisions of their businesses.

The Chamber of Commerce of Bogotá has provided a single registration form so that entrepreneurs can select the conferences and workshops of their interest.