It is a high-level strategic meeting that brings together business leaders, international experts and leaders from the private sector in a space for conferences and conversations aimed at sharing knowledge, experiences and strategies to strengthen business management and achieve new levels of productivity and competitiveness.

In 2026, the Bogotá Chamber of Commerce continues promoting its vision of positioning Colombia as a Latin American benchmark in business well-being, emotional leadership and sustainable happiness. In its second edition, C-MA Empresarial seeks to consolidate itself as a platform to equip C-level executives with practical tools that enhance the productivity and competitiveness of their organizations, convening leaders from some of the most influential companies in the country and the region.

This exclusive meeting promotes the exchange of evidence, ideas and experiences on positive psychology, emotional management and high-performance organizational cultures. Its purpose is to inspire the implementation of workplace happiness strategies adapted to the Colombian context—where six out of ten employees report levels of unhappiness—and to foster more innovative, resilient and sustainable organizations through strategic collaboration.

C-MA arises from the union of C-level and Management, two key levels in making strategic decisions within organizations.

• C-level: Refers to the highest-level executives within a company, whose positions begin with “Chief”, such as CEO, CFO, COO, CHRO or CMO. They are responsible for defining the strategy, vision and decisions that impact the direction of the organization.

• Management: Refers to the managers and leaders responsible for managing teams, processes and operations, in charge of implementing the business strategy and converting it into concrete results.

C-MA thus represents the meeting between the strategic vision of the C-level and the execution capacity of management, to promote more productive, human and competitive organizations.

It is mainly aimed at: C-level executives (CEO, CFO, COO, CHRO, CIO, CMO). Presidents, general directors and vice presidents. Leaders of strategic areas such as human talent, innovation, sustainability and digital transformation. Managers of small, medium and large companies in Colombia and Latin America. The predominant profile is decision makers between 35 and 60 years old interested in business well-being, leadership and productivity.

Participating in C-MA Empresarial allows business leaders to:

• Learn about scientific evidence that demonstrates the relationship between well-being and productivity.

• Access practical tools to implement workplace happiness in their organizations.

• listen to real cases of companies that have applied well-being strategies with results measurable.

• Connect with other business leaders in a C-level networking space.

• Identify opportunities to increase productivity, reduce turnover and strengthen organizational culture.

Studies from the University of Warwick and Gallup show that happy and engaged employees work with greater energy, creativity and focus, which can be reflected in a greater efficiency in the use of time, in the reduction of errors and reprocessing, more innovative and resilient equipment, resulting in an increase in productivity between 12% and 20% without the need to increase operating costs.

Gallup and Oxford have shown that teams with high engagement and well-being generate 21% more profitability and a better return on assets ROA, since work happiness translates into greater financial efficiency, positive culture achieving higher margins and better use of assets, converting the motivation of their employees into sustainable profits.

Decrease up to 55% in staff turnover and 9.2% in voluntary resignations, which is reflected in lower expenses on recruitment and training, greater stability in teams and conservation of organizational knowledge. Preventing labor flight of human talent ensures continuity in strategic processes and projects, which represents savings and greater competitiveness.

Stock market value Outperforms S&P 500 (Oxford portfolio): organizational well-being not only impacts organizations internally, but is also reflected in the stock market valuation and investor confidence. Companies with positive cultures are seen as more sustainable and attractive to the market.

Evidence shows that happiness and well-being at work are not intangible, but rather measurable levers of productivity, profitability, stability and market value.

In other words: investing in well-being is investing in business competitiveness and sustainability.

The objective of C-MA Empresarial 2026 is to position organizational well-being as a strategic lever to increase productivity and business competitiveness in Colombia and Latin America.

Its purpose is to:

• Equip business leaders with practical strategies for workplace happiness and conscious leadership.

• Inspire cultural transformations within organizations.

• Position Bogotá and the Bogotá Chamber of Commerce as references in business well-being in the region.

• Promote more productive, innovative and sustainable companies.