· The call, which will be open from today and until November 18, covers commercial establishments of 14 towns of Bogotá and the municipalities of Chía, Cajicá, Zipaquirá, Cota, Sopó, Fusagasugá, Sibaté, Tocancipá, La Calera and Guatavita.

· Interested merchants must register in one of the 13 categories enabled through: https://www.ccb.org.co/servicios/haz-crecer-tu-empresa/incrementa-tus-ventas/vitrinas-navidenas-ccb.

Bogotá, September 2026. The Chamber of Commerce of Bogotá, with the support of the Mayor's Office of Bogotá, the Government of Cundinamarca and FENALCO Bogotá Cundinamarca, launches a new edition of Christmas Showcases, a strategy that seeks to boost seasonal sales, make visible the businesses and strengthen the commercial corridors of the region.

The initiative turns local businesses into protagonists of the most important season of the year for commerce, through a contest of decorated display cases, family tours and an ecosystem of public and private.

Merchants can participate in 13 categories: decoration and home, fashion, children's items and gifts, jewelry, gastronomy, pets, health and beauty, recreation and sports, technology, stores, hardware stores, hotels and hostels and shopping center facades. Each company can enter a single showcase, in a single category, and is responsible for decorate it according to your own business strategy.

For this edition it is expected that the impact of Christmas showcases reaching 3,000 nominated establishments, 1,900 participants, 1,000 decorated showcases, 200 juries and 2,200 visitors in the caravans, with the purpose of positioning 23 commercial corridors and the municipalities as Christmas shopping destinations.

Ovidio Claros Polanco, president of the CCB, stated that “This is one of the main commercial visibility platforms for the end of the year in Bogotá and the region, and an example of how a territorial activation strategy can articulate merchants, local authorities and citizens around the same objective: to boost the seasonal economy.”

The Governor Jorge Emilio Rey highlighted the initiative as an opportunity for department stores reach new markets and buyers outside their municipalities. “Cundinamarca has high-level crafts, gastronomy, experiences and high quality products that, without a doubt, will be of great interest for buyers during the Christmas season. We hope that These showcases bring the capital's consumers closer to the offer of our Cundinamarca producers and merchants,” said the president. departmental.

For his part, Juan Esteban Orrego, director of FENALCO Bogotá, pointed out that “the season Christmas is, without a doubt, the most important season of the year for commerce. That is why initiatives like Christmas Showcases are so valuable: they put our merchants in the center, help them gain visibility and generate new reasons for citizens to visit, learn about and buy from their businesses. At Fenalco we celebrate this alliance and continue working to make Christmas be a great sales opportunity for our entrepreneurs and to energize the commerce of Bogotá and the region.”

María del Pilar López Uribe, Secretary of Economic Development of Bogotá pointed out that “We know that the end of year season is an opportunity so that our merchants reach more customers and strengthen their business. For this reason, we join Christmas Showcases to promote runners more attractive commercials, make visible the talent of those who do business in the city and generate new reasons for families to buy in our local businesses. This coordination with the Chamber of Commerce, Fenalco and others allies allows us to turn the Christmas season into an opportunity to boost the economy of our territories.”