The event began with a welcome speech by Ovidio Claros Polanco, executive president of the CCB, who highlighted the importance of the Macrosector in the region's economy. Juan Carlos González, vice president of Competitiveness of the CCB, presented the Cluster Initiatives as strategic tools for business strengthening. Subsequently, Andrés Carbó Abello, director of the Business Services and ICT Macrosector / Software and IT Cluster; Liliana Abril, leader of the Financial Services Cluster; and Mario Fontalvo, leader of the Logistics and Mobility Cluster, presented the services offered. The event closed with networking and speed dating sessions, where businessmen, businesswomen, experts and leaders of the sector were able to establish strategic alliances and share experiences.

Macrosector strategic programs Software and IT Cluster. 🔹 Emertech 2.0: Innovation in business models with emerging technology. 🔹 Cybersecurity 360: Strengthening digital security in software development. 🔹 High Technology HUB: New opportunities in the Lago Gaitán area. 🔹 Internationalization in specialized markets: Web Summit Vancouver and ANDICOM. Financial Services Cluster. 🔹 Open Finance: Digital transformation in cooperatives and employee funds. 🔹 Insurtech segment: Innovation and financial inclusion. 🔹 Embedded Finance: Digitalization for financial inclusion. 🔹International Congress on Financial Technology and Innovation. Logistics and Mobility Cluster. 🔹Transporters: Growth on Wheels - Strategies for eco-driving and green transportation. 🔹Decarbonization models in logistics and transportation. 🔹Operations optimization in international logistics. 🔹Expansion of markets in sustainable mobility. With this strategy, the CCB reinforces its commitment to the transformation and growth of strategic sectors in the region. Join this business revolution!