• To date, the Bogotá Chamber of Commerce has held 11 Pedaling through Cundinamarca events with the participation of more than 5,000 people, contributing to the reactivation of tourism in the region.

• The municipality of Guasca has 441 active companies, of which 94.9% are microenterprises, 4.4% are small, and less than 0.7% are medium-sized.

Pedaleando por Cundinamarca (Pedaling for the reactivation of Cundinamarca (ccb.org.co)), an initiative of the Chamber of Commerce of Bogotá that seeks to reactivate the economy of the municipalities in the region, arrives this Sunday, June 5, in the municipality of Guasca with the purpose of conducting bicycle tours, encouraging the consumption of tourist services.

The ride will be in Alto de la Cuchilla, and the meeting point will be at the Main Park of Guasca at 7:30 am.

On this occasion, 165 tourist service providers, including hotels, restaurants, agencies, theme parks, among others, will be available to tourists along the route.

Nicolás Uribe Rueda, president of the Bogota Chamber of Commerce said:

On this occasion, we will work in partnership with the Mayor's Office of Guasca and with companies in the sector to develop complementary and experiential tourism products based on bicycle tours, and to promote the design of specialized tourism packages that guarantee bicycle experiences with travel agencies in the Bogotá region. Likewise, we will work on the design and implementation of a strategy for the promotion, positioning and commercialization of tourism products; generate alliances with the public and private sectors to ensure greater dynamism of the regional economy and boost tourism around bicycle tours.

Business dynamics of Guasca

The municipality of Guasca has a total of 451 active companies as of April, registering a decrease of 6.2% in its business base compared to pre-pandemic levels in 2019. Therefore, it is important to continue promoting actions in favor of reactivation.

According to the size of active companies in Guasca 94.9% are microenterprises, 4.4% small and less than 0.7% medium, these companies are mainly engaged in service activities (49%), trade (37%) and manufacturing industry (14%).

Most of these companies (79%) are registered with the CCB as individuals and 21% as companies. Among the companies, there was a greater number of simplified joint stock companies (21%) and limited partnerships (2%).