This award has established itself as a key platform to highlight good business practices in Colombia, recognizing those organizations that stand out for their innovation, sustainability, business management and contribution to social development. The CCB emphasizes that this recognition not only makes visible the achievements of companies, but also strengthens their reputation, attracts talent, opens new business opportunities and generates confidence among customers and investors. It also inspires other entrepreneurs to follow their example, raising the standards of the regional entrepreneurial ecosystem. The 2025 edition of the Business Merit Award has already opened its call for entries, and the Chamber invites all entrepreneurs in Bogota and the region to apply before July 25. Participation is open to companies of all sizes and sectors, as long as they share a genuine commitment to excellence and the economic and social development of the country. With this initiative, Universidad Simón Bolívar and its allies continue to build a solid, innovative business community committed to the future of Colombia. For more information about the categories and the registration process, click here.