Date & Time

Workshop Title

Topic

Link

November 6, 8:00 a.m. – 12:00 p.m.

Digital Transformation 360°

Understand what Productivity 4.0 means and why digital transformation is crucial for the survival and growth of SMEs.

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November 10, 8:00 a.m. – 12:00 p.m.

Digital Presence that Sells: Online Marketing & E-commerce Powered by AI

Understand the digital sales funnel and how to attract traffic through channels such as social media, email marketing, and local SEO.

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November 12, 8:00 a.m. – 12:00 p.m.

Customer Experience 4.0: Service, CRM, and Sales in the Digital Era

Learn AI and ML concepts, types of algorithms (regression, classification, neural networks), and use cases in SMEs (chatbots, predictive demand analysis, customer segmentation).

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November 14, 8:00 a.m. – 12:00 p.m.

Data-Driven Decisions: Business Intelligence for SMEs

Identify the KPIs (Key Performance Indicators) most relevant to each participant’s business (monthly sales, margin, inventory turnover, customer satisfaction, etc.).

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November 19, 8:00 a.m. – 12:00 p.m.

Artificial Intelligence 2: AI for Optimization and Automation

Learn about key cloud-based tools for office work and collaboration — Google Drive/Docs/Sheets, Microsoft Teams/OneDrive, etc. — and understand their advantages over traditional, locally installed tools.

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November 21, 8:00 a.m. – 12:00 p.m.

Automate and Accelerate: Efficient Processes with RPA and Low-Code

Understand what RPA (Robotic Process Automation) and automation are, and distinguish which processes can and cannot be automated (criteria for identifying routine tasks suitable for automation).

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November 24, 8:00 a.m. – 12:00 p.m.

AI Revolution: Practical Artificial Intelligence for Your Business

Learn the basics of AI and Machine Learning in simple terms, and differentiate what’s realistically possible today (e.g., pre-trained models) from unrealistic expectations.

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November 26, 8:00 a.m. – 12:00 p.m.

Cybersecurity Made Simple: Protect Your Business

Raise awareness about current cybersecurity risks and understand common attack types that can affect small businesses (e.g., data theft, ransomware, email scams).

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November 28, 8:00 a.m. – 12:00 p.m.

Digital Culture: People and Change for Transformation

Understand the components of a digital culture in the workplace — innovation mindset, openness to experimentation and learning from failure, cross-team collaboration, customer focus — and assess your own organization’s culture against these elements.

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December 2, 8:00 a.m. – 12:00 p.m.

Innovation & Trends 4.0: Preparing Your SME for the Future

Learn about key technological trends of the Fourth Industrial Revolution (Industry 4.0), their local impact, and examples of how SMEs are already applying them.

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December 4, 8:00 a.m. – 12:00 p.m.

Integration 4.0: Building Your Digital Transformation Plan

Briefly recap all components covered in previous workshops, address remaining questions, and ensure participants have completed their deliverables.

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