The nomination for the TOP 10 P&M 2022 awards, from P&M magazine, is a recognition of the great work that the entity has done in recent years to renew its image and that of all its brands and, above all, for having put businessmen and businesswomen at the center of its communication, and making their achievements, struggles and learnings its reason for being.

The entity is nominated in the best brand of the year category, which recognizes brands that, with their marketing actions undertaken during the last year, impacted the culture of the sector, innovated in their ways of communicating and connecting with people, supported social causes and managed a consistent communication campaign supported by a promise of value focused on the consumer. A promise of value that, in addition to being fulfilled, led to exemplary performance.

It should be noted that the nominated brands were chosen by a committee of industry experts who, together with the editorial team, analyzed each category and made a shortlist of finalists.

P&M magazine specializes in content for the advertising and marketing areas, and the awards recognize the most outstanding within the Colombian advertising community for best practices in advertising communications and brand actions.