• The National Association of Advertisers (ANDA) recognizes companies committed to sustainability, transparency, ethics, and compliance with advertising responsibility regulations.

• The CCB receives this recognition for the second consecutive year, alongside major companies such as Nestlé, Bavaria, Alpina, P&G, Banco de Bogotá, Seguros Bolívar, and Sura.

• New companies joining the certification for the first time this year include Alianza Team, Alquería, Avianca, L’Oréal, and SC Johnson.

BOGOTÁ, January 28, 2026. The Bogotá Chamber of Commerce (CCB) today received the recertification of the Responsible Advertising Footprint (Huella de Publicidad Responsable). This distinction, awarded by the National Association of Advertisers (ANDA), honors the adoption of responsible practices in communications management.

The certification, obtained by the CCB for the second consecutive year, reflects the maturity achieved in control processes, validation, and consistency of commercial messaging. It also highlights the self-regulation and sustainability efforts of companies in favor of ethics, risk management, and the integration of environmental and social criteria within communication and marketing strategies.

Furthermore, the recognition highlights progress in areas such as gender representation in advertising campaigns and influencer management, among other key aspects.

Ovidio Claros Polanco, Executive President of the Bogotá Chamber of Commerce, stated: "This recognition is evidence of the organization's decisive effort to support entrepreneurs in the Bogotá Region by adopting high communication standards that ensure a transparent and ethical relationship with CCB members."

Elizabeth Melo, Executive President of ANDA, added: "Collectively, the results of the 2021–2025 cycle demonstrate that responsible communication has evolved from a compliance exercise into a transversal axis of sustainability. It impacts reputation and trust, and generates business value with measurable results in corporate management and consumer relations."

According to ANDA, in this recent assessment of the Responsible Commercial Communication Footprint, more than 20 companies were evaluated. Thirteen achieved certification following a rigorous audit conducted by experts.