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BOmm kicks off, the epicenter of the music industry business

08 September 2025• A total of 90 buyers and professionals from the Americas, Europe, and Asia will arrive at the Bogotá Music Market – BOmm, organized by the Bogotá Chamber of Commerce, to do business with the best that the national industry has to offer.
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• With 1,260 meetings scheduled to take place at BOmm, it is expected to generate more than USD $5 million in business in the short, medium, and long term by closing deals for booking, digital distribution, and licensing of Colombian catalogs, among others. • Programmers from institutions such as Lincoln Center (USA), the Montreal International Jazz Festival (Canada), and Lollapalooza (Chile) are coming in search of new talent and innovative proposals, consolidating BOmm as a regional hub for music exports. • The two business rounds will be the heart of the market: one focused on the circulation of live music, which is expected to consolidate tours in America and Europe, and another geared toward agents and services for recorded music, which is key for intellectual property contracts and expansion on digital platforms.

Bogotá, September 2025. The Bogotá Chamber of Commerce will host the 14th edition of the Bogotá Music Market – BOmm 2025 from September 9 to 12. This year, the event aims to surpass USD 5 million in short-, medium-, and long-term business expectations, further establishing the capital as a regional hub for investment in the music industry.

This year, the BOmm will bring together 228 Colombian music projects, 28 representation agencies, 89 industry agents, and more than 90 national and international buyers who will come to Bogotá with the goal of closing deals in booking, digital distribution, licensing, and audiovisual synchronization.

Key buyers include high-profile programmers such as the Lincoln Center (USA), the Montreal International Jazz Festival (Canada), Lollapalooza and Fauna (Chile), Virada Cultural (Brazil), Roadburn (Netherlands), and renowned venues like Elsewhere (New York) and Copenhell (Denmark). All are looking for fresh Latin American proposals to enrich their programming and diversify their catalogs.

The two business matchmaking sessions will be the heart of the market: one focused on live music circulation — where the goal is to secure tours across the Americas and Europe — and another geared toward agents and services in recorded music, which are essential for intellectual property contracts and growth on digital platforms.

Ovidio Claros Polanco, President of the Bogotá Chamber of Commerce, stated: “BOmm is an economic engine that goes beyond culture: it connects Colombian talent with strategic buyers and creates new investment opportunities. This year, we aim to surpass USD 5 million in deals for the country’s music industry.”

The Record Label Meeting, featuring 21 independent labels, and the launch of BOmm+, specialized in electronic music, round out this year’s edition with strong commercial appeal for labels, promoters, and brands looking to engage with Bogotá’s music scene.

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