As part of the efforts to continue supporting the consolidation of economic reactivation in companies, the Bogota Chamber of Commerce (CCB) launches the Economic Reactivation Program for the Creative, Cultural and Graphic Industries sector, a strategy that seeks to boost business through specialized programs to reactivate the creative, cultural and graphic industries, in addition to benefiting from the offer of the creative ecosystem of Bogota and the region, achieving increased sales and customers.

This program will update knowledge through training, workshops and capsules on topics such as intellectual property, positioning, digital marketing and new business models. The methodology will be accompanied by a set of solutions, with guides and dynamic self-managed work formats, which will facilitate the appropriation of knowledge. To assist companies interested in being part of the program, the CCB has made available the web page https://distritodigital-comunidad.ccb.org.co/ where they can join and begin to strengthen their businesses. The requirements to be part of this program are: - Be part of the cultural, creative and graphic communication industries. - To have an updated Commercial Register at the Bogota Chamber of Commerce. Juan Carlos González, Vice President of Competitiveness of the Bogota Chamber of Commerce, stated that "At the CCB, we are committed to developing actions to promote the reactivation of different sectors, which is why the Vice Presidency of Competitiveness of the Bogota Chamber of Commerce works through sectoral support programs that articulate CCB services and allies from the public and private sectors and academia to strengthen talent, innovation, the generation of new businesses, digital transformation, sustainability and internationalization of our companies". The dynamics of the sector • In the case of Bogota and the region, the cultural and creative industries segment is made up of 26,286 companies, of which 25,790 are micro-enterprises, 1106 are small, 287 are medium-sized and 103 are large companies. • The sector generates a total of 108,694 jobs. • Sales are reported at close to 28 billion pesos. The flagship programs of the Bogota Chamber of Commerce.

The CCB's commitment for 2022 is to continue implementing programs to contribute to the strengthening and consolidation of the reactivation of several of the sectors that were strongly affected by the pandemic. Thus, in addition to the Economic Reactivation Program for the Creative, Cultural and Graphic Industries sector, other programs have already been launched this year that will benefit companies in the segments of real estate; energy efficiency; beauty and wellness; fashion; gastronomy; drugstores and health stores; health; tourism; digital, financial and logistics solutions.