Bogota Audiovisual Market - BAM, a program of Proimágenes Colombia and the Bogota Chamber of Commerce, with the support of the Film Development Fund (FDC), kicks off its main event of the year with a special program aimed at specialized audiences accredited to the market, as well as all those interested in the latest trends in the audiovisual industry.

The program, which will run through Saturday, July 16, will be held virtually until July 13, and in person on July 14, 15 and 16 at the Gimnasio Moderno, the Bogota Chamber of Commerce - Chapinero, Casa ARK and the Cine Colombia Multiplex on Avenida Chile.

The market's agenda includes meetings between industry professionals, business rounds, an academic program to delve into new audiovisual trends and broaden the horizons of future projects, as well as screenings of feature films and short films in the post-production stage or recently completed films that are beginning their journey in search of premieres, festivals or sales agents. Highlights of virtual programming Tuesday, July 12 4:00 p. m. (GMT -5) Via ZOOM Conference | How to improve the representation of female and queer characters in audiovisuals? Based on the analysis of scenes from existing films and series, this space will investigate whether their protagonists conform to truthful and respectful representations, or if they are repeating harmful stereotypes. It will also provide tools to understand how, from the creation of characters, more robust, solid and respectful scripts can be written for the audience. With Ruth Caudeli (Spain), director; writer of feature films, web series and television; and teacher. Wednesday, July 13 9:00 a. m. (GMT -5) Via ZOOM Masterclass | Adapting books to the screen. the potential of literature in film and TV. This space will delve into the benefits of adaptations, how they are managed and which are the parties involved, with the help of Stories2Be, a Spanish company that provides personalized and specialized support in these processes. With Nazaret García Crespo (Spain), co-founder of Stories2Be, executive producer and evaluator of audiovisual projects; and Ana Bustinduy Amador (Spain), co-founder of La Libre de Barranco in Lima (Peru) and the Escena Libre bookstore.

See the entire virtual program at https://www.bogotamarket.com/

Highlights of the on-site program Thursday, July 14 11:00 a.m. (GMT -5) Experience Venue : Gimnasio Moderno - Auditorium *Free admission Masterclass | From North to South: Networks from Ethnic Cinema and its Exploration of New Media This master class will discuss the links across the continent on the ways in which indigenous cinema tells its stories, and explores how this content transcends traditional formats and explores new media. With Amalia Córdova (Chile, USA), Digital Curator at the Center for Folklife and Cultural Heritage, specialist at the Film + Video Center of the Smithsonian's National Museum of the American Indian (NMAI) in New York, scholar and professor. Friday, July 15 2:00 p. m. (GMT -5) Industry Venue : CCB Chapinero - Floor 2 Workshop | Building audiences during the content creation process Audience building should not be thought of only when an audiovisual project is finished. Integrating it from the creation and writing stages increases the value proposition of each work. In this workshop we will study how to build performance indicators, measure and understand metrics when creating content, and look for trends with open and free tools. With Agustina Lumi (Argentina), film and television producer, Head of Content and Marketing at Usheru (Ireland) and Series LAB mentor at SANFIC in alliance with Industria (Chile). Saturday, July 16 2:00 p. m. (GMT -5) Experience Venue : Gimnasio Moderno - Auditorium *Free admission Conference | So what is the metaverse all about and how is it going to change the audiovisual industry? From one moment to the next, everyone started talking about the metaverse. What is this famous concept that we can't see, smell or touch, but that seems to be going to change our lives forever? And above all, what effects is it going to have on the audiovisual industry as we know it? This talk will delve into the explosion of the metaverse and new technologies, their intersection with the creative and entertainment industries, possibilities and challenges, and the new relationships between technology, art and society. With Alejandro Sánchez Pabón (Colombia), designer and specialist in art with new media. BAM 2022 on-site programming venues Industry Venue Bogota Chamber of Commerce - Chapinero Office (Calle 67 # 8-32) The Chapinero office of the Bogota Chamber of Commerce has been the host of the Industry Venue during all BAM editions. This is where business meetings and encounters take place for all those selected from the BAM calls for proposals with potential co-producers, sales agents, service companies, festivals and other industry professionals in one-on-one sessions with projects in development, as well as additional activities designed for their growth.

Floor 2 of the Industry Venue also hosts a series of events for BAM accredited participants, including Market Sessions -spaces to learn about new trends and discuss specific issues-, two workshops that are part of the academic program, and the Meets -thematic meetings with experts in different areas of the industry- with different sectors of the audiovisual industry.

On floor -1, the exhibition FIESTA with the work of Gabriel del Castillo, curated by Ana María Montenegro, can be visited and enjoyed free of charge as part of ARTBO, the arts program of the Bogota Chamber of Commerce. On July 14, 15 and 16, at 3:00 p.m., the curator will offer guided tours of the exhibition with prior registration at this link.

The Industry Venue will open its doors to all accredited visitors during the three days of the program, from Thursday, July 14 to Saturday, July 16, from 9:00 a.m. to 5:00 p.m. Experience Venue Gimnasio Moderno (Carrera 9 #74-99)

The Gimnasio Moderno of Bogota opens its doors again to become, during the three days of BAM 2022 activities, the Experience Venue. This venue will have five spaces: 1. Auditorium Where conversations with leading professionals will take place to share thoughts, experiences, news and challenges of the industry: the BAM Talks. This year it will also host the Expanded Council of the Creative and Content Industries Cluster.

2. Big Top Trade fair with the presence of important audiovisual companies and institutions that contribute year after year to the growth of BAM.

3. Lounge With the support of the Ministry of Information Technologies and Communications (MinTIC), this tent focuses its agenda around the most current issues of public television and regional channels. It will also be the place for special programming for ethnic groups, diverse capacities and the industry in general.

4. Forum This space offers a varied program of activities and launches of avant-garde products, and in the mornings will also host the BAM Brunch.

5. Food Garden A space offering gastronomic offerings for all attendees. Screenings Venues Cine Colombia, C.C. Avenida Chile (Calle 72 #10-34) Casa ARK (Calle 70 #9-95)

Cine Colombia Avenida Chile opens its doors once again to become the venue for BAM screenings. Next to it, Casa Ark, with its republican style and avant-garde installations, is added as the venue for the BAM Screenings.

These two venues will screen 11 Colombian fiction and documentary films (six feature films and five short films) in post-production or recently completed films that are beginning their search for premieres, festivals or sales agents. Feature films *Access with accreditation 1. Agua Salá (Salt Water) | Fiction, drama | 93 min. Director: Steven Morales Pineda Production Company: ESUNA Casa Audiovisual Screenings: Cine Colombia, JUL 14, 11:00 a.m.; Casa ARK, JUL 15, 4:00 p.m.

2. Todas las flores (All the Flowers) | Documentary | 71 min. Director: Carmen Oquendo-Villar Production Company: Armadillo New Media & Films Screenings: Cine Colombia, JUL 14, 2:00 p. m.; Casa ARK, JUL 15, 11:00 a. m.

3. Ultraviolencia (Ultraviolence) | Fiction, thriller, horror | 92 min. Director: Marco Vélez Esquivia Production Company: 2/4 Producciones Screenings: Cine Colombia, JUL 14, 4:00 p. m.; Casa ARK, JUL 15, 2:00 p. m. Short films Screenings: Casa ARK, JUL 15, 2:15 p. m. | Cine Colombia, JUL 16, 4:15 p. m. *Access with accreditation

1. Bang | Fiction, drama | 14 min. Director: Jairo Alberto González Production Company: Perrenque Media Lab

2. Negro el mar (Black the Sea) | Fiction, drama | 16 min. Director: Juan David Mejía Production Company: Corporación Fecisla

3. El Baile (The Dance) | Fiction, children's | 15 min Director: Pedro Pablo Vega Production Company: Etincella Films

4. Neneco (Neneco) | Fiction, drama | 18 min Directors: Sara J. Asprilla and Karol Mora Production Company: IX Fieras

To see the complete program, go to the Programming tab at https://www.bogotamarket.com/

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