Bogota, July 2023. Bogota Fashion Week, the commercial and fashion promotion platform of the Bogota Chamber of Commerce (CCB), opened the call for independent designers and design brands for its seventh edition to be held in May 2024. The call will be open until Tuesday, August 8, 2023 at 2:00 p.m.

In its new edition, the program will seek to continue positioning the city as a fashion business capital in the national and international market, focused on independent design. The program brings together multiple national and international actors to promote the creative talent of emerging and consolidated Colombian designers, strengthen their brands and expand their market.

For the 2024 edition, those selected will receive tools that will allow them to sell to the type of target market that best suits each brand, seeking to be more productive, competitive and profitable in the ideal market, according to the type of product of each company. This objective will be achieved through two main areas: i) Product, sales and fashion communication, and ii) International marketing processes.

To participate in the call, interested parties must register online, read the participation parameters, fill out the form and attach the necessary documents. To learn more about this process, please consult the following link: https://bit.ly/3NZ1Tft.

María Paz Gaviria, platform manager of the CCB, stated that "the entity's commercial and promotional platform for fashion has contributed to the purpose of turning Bogota into a fashion business capital of international stature, benefiting more than 500 entrepreneurs and brands in the country and achieving high-value commercial proposals, on which nearly 1,800 business appointments have been made with more than 1,600 international agents and buyers".

In the consultancy for those selected for the sixth edition, which took place between 2022 and May 2023, the 110 participating brands had the opportunity to receive advice on fashion communication by Inquire Studio; international trade by DO2 and wholesale sales by Sí Collective, in a total of 660 hours comprising lectures, workshops and one-on-one appointments.

The figures

The fashion sector is made up of 30 different economic activities that contribute to the economic development of Bogota and the 59 municipalities in the CCB's jurisdiction. This sector has 22,689 active companies, a number similar to the active companies in 2022 (22,693 companies), 4.5 % more than the active companies in 2021 (21,704), but 6.1 % less than the companies that were active at the time of 2019 renewals (24,152 companies).

By size 94.7 % of the companies in the sector are micro, 4.2 % are small, 0.9 % are medium-sized and 0.2 % are large.