Bogota, May 6, 2024. Bogota Fashion Week - BFW, the fashion platform of the Bogota Chamber of Commerce, is part of the productive agenda of Bogota - Cundinamarca, to which the following initiatives belong: Apparel Cluster; Leather, Footwear and Leather Goods; and Jewelry and Costume Jewelry, actions and programs framed within a competitiveness strategy.

The CCB seeks to position Bogota as a fashion business capital and to strengthen participating brands and companies in order to make them more productive and competitive in the regional and international markets.

Ovidio Claros Polanco, executive president of the CCB, stated that “From the Bogota Chamber of Commerce we seek to create solutions, programs and initiatives for all entrepreneurs, depending on their needs, challenges and objectives. This year we are bringing these two worlds together through the [ P u e n t e ] Component, which brought San Victorino entrepreneurs closer to a stage like Bogotá Fashion Week, so that they have the opportunity to make their bets visible while we continue to promote the growth of BFW participants and their productive units.”

The 110 selected brands have had specialized accompaniment since September 2023 and until May with 600 hours of training and consulting focused on two axes:

Product, sales and fashion communication: This axis of training was led by the Inquire Studio team, who provided communication tools to create retail circulation strategies, determine the DNA and narrative of the brand, in addition to providing strategies to develop their products. The training was developed through virtual workshops on scrapbooking and storytelling; product development and merchandising; communication strategies; sustainable practices and brand pitch preparations.

International trade: Through knowledge in negotiations, good practices in import and export, the DO2 team provided tools to impact the participants and achieve the internationalization of their businesses.Through personalized sessions, participants were accompanied in identifying the international target markets for each brand; final prices and deliverables were reviewed; and sales processes to international wholesale clients were simulated.

María Paz Gaviria, Manager of the CCB's Cultural Programs, stated that:“The business preparation for the market that Bogota Fashion Week provides to independent design brands has strengthened the 110 participating brands, which in the seventh edition of Bogota Fashion Week will be reflected in the Wholesale, Catwalks and Multibrand Store spaces. We are confident of the Colombian talent and hope the public enjoys the results.”

Novelties and Components of BFW 2024.

The seventh edition of BFW will be held at Ágora Bogotá - Centro de Convenciones (Calle 24, #38-71) from May 22 to 24 4,with the objective of continuing to promote the circulation and commercialization of local independent design, through the strengthening of brands, the generation of contact spaces for business and the approach of all audiences interested in the fashion sector.

[ P u e n t e ]: New component that seeks to establish a link between Bogota Fashion Week and different projects, regions, organizations or communities that are part of the national fashion ecosystem. This union aims to take advantage of the positioning that BFW has in terms of market and visibility, jointly building high-value initiatives that generate broad-spectrum benefits for its participants.

Wholesale Business: A place where national and international buyers will be able to interact with the design and product proposals of each brand in order to finalize or plan business deals.Through a curation process, buyers representing department chains, concept stores, boutiques and multi-brand stores from different regions and countries were selected. Among the buyers who will be present at BFW are: Anthropologie, Liverpool, Republic Project, Harvey Nichols Doha, among others.

Multibrand Store: A space open to the public as a direct marketing window where the public can purchase the most successful collections of the 110 participating brands.

Catwalks: Scenario in which the months of preparation, conceptualization and monitoring of the design of the latest collections of 24 brands in 17 catwalks materialize.Access to this space is by invitation only. These are the brands and dates that will participate in this space:

Wednesday, May 22

Catwalk of sustainable brands -Etérea, Zorro Gris and BeMonocromo-, Cala de la Cruz, Atelier Crump, Andrea Landa, Faride Ramos and Old Maquiina. Thursday, May 23 San Victorino Catwalk -NK, ISMO, Cannabis SAS, Divina Coleection, Kottrisk, WANAAWAA, Plur Store, Zoe Company, Carisma Jeans and Seven 7-, Emerging brands catwalk -Anthias, Mayorga, La Petite Mort and p a p e l (de punt☻)-, A MODO MIO, Carlos Carrizosa and Laura Aparicio.

Friday, May 24th

PALMA CANARIA and Alta, Tejidos Rebancá, Catwalk of urban brands -General, Joeg and Merci Palais D'or-, Alado and Alejandro Crocker.

Conversations: You will be able to participate in talks, labs and pitch spaces related to sustainability, the future, craftsmanship & design, business, and experience vs. novelty. The editorial direction, guest curatorship and programming is carried out by Silla Verde, in charge of Rocío Arias Hofman. With more than 60 national and international guests including: Kelly Talamas, Sass Brown, Harry Sasson, Luz Lizarazo, Juan Pablo Raba, among others.

These are the schedules in which you can enjoy Bogotá Fashion Week in Agora Bogotá - Convention Center (Calle 24 #38-71):

Wednesday May 22, Thursday May 23 and Friday May 24, from 10:00 a.m. to 10:00 p.m.