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BFW 2022 CONVERSATIONS: Enduring Solutions for Sustainable Business Models

03 May 2022- In the fifth edition of Bogota Fashion Week - BFW, of the Bogota Chamber of Commerce (CCB), all audiences can enjoy the series of talks CONVERSATIONS, with experts who will address issues such as environmental responsibility in design processes, consumption and production; the impact of media visibility of artists and fashion professionals; among others.
- Register in advance at https://www.bogotafashionweek.com.co/Agenda/Agenda-2022 and attend from May 19 to 21, from 2:00 p.m. to 6:00 p.m., to this space that offers a program of panels, interviews, round tables and presentations on business models. Free admission until full capacity is reached.
- During these three days of talks, creative directors of the brands selected for the fifth edition of BFW, curators, researchers, actresses, entrepreneurs, journalists, activists and industry leaders will participate.
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From May 19 to 21, Bogota Fashion Week - BFW, the Bogota Chamber of Commerce's commercial and promotional platform for fashion, will bring together the fashion sector and all audiences around this commercial showcase that seeks to position the city as an international fashion business capital.

The platform's goal is to strengthen the industry focused on independent design, bringing together multiple national and international actors in order to promote the creative talent of emerging and consolidated entrepreneurs, strengthen their brands and expand their business opportunities.

During May 19, 20 and 21, from 2:00 p.m. to 6:00 p.m., Ágora Bogotá - Centro Convenciones (3rd floor) will become the stage for the activation of sales of participating brands, and other complementary activities that seek to bring all audiences closer to fashion and its processes, such as Conversations, a series of talks on the most relevant topics of the fashion ecosystem. Access is free with prior registration at https://www.bogotafashionweek.com.co/Agenda/Agenda-2022 . For this edition, the section offers a program of panels, interviews and presentations on lasting solutions for sustainable fashion businesses. Under the curatorship of Rocio Arias Hofman, founder of Silla Verde, a dialogue will be held on issues that cut across creation and business, as well as on topics that outline contemporary social, cultural, environmental and economic dynamics, taking into account that the fashion ecosystem is increasingly interconnected in terms of design, production, marketing and communication.

In line with the cross-cutting concept of BFW 2022 -sustainability-, these academic sessions will address issues related to environmental responsibility in design, consumption and production processes; the impact of the media visibility of artists and fashion professionals; creative collaborations involving influencers, companies and value propositions; Latin American luxury and its most attractive variables; the editorial craft of fashion where all identities fit; fashion businesses that manage to be global and those that conquer the local market; the cultural sustainability of the country through fashion and its craftsmanship; design in the axis of transformation of the world; and businesses that make knowledge their best strategy. The Bogota Chamber of Commerce continues to carry out actions aimed at promoting the reactivation of the sector by supporting entrepreneurs in strengthening their businesses.

Academic Agenda Day 1 - Thursday, May 19

1:45 p. m. - 2:00 p.m. Inauguration María Paz Gaviria (Platforms Manager - CCB) 2:00 p. m. - 3:00 p. m. The narrative power of aesthetics Cristina Umaña (actress) María José Arjona (artist) Edward Salazar (researcher, writer and cultural critic in fashion studies, author of Nostalgias y Aspiraciones) Rocio Arias Hofman Panel 3:15 p. m. - 4:00 p.m. Changing the rules of the game Raúl Peñaranda (Creative Director and founder of Raúl Peñaranda) Rocio Arias Hofman Interview 4:15 p. m. - 5:00 p. m. Business models in action Soul Intimates Ivory Atelier Stevan Valencia Rocio Arias Hofman Business models

Day 2 - Friday, May 20 2:00 p. m. - 3:00 p. m. Luxury, styles, trends and communications Lina Bustillo (Coach and author of the book "Pillars of Latin American Luxury"). Laura Echavarría, (creator of the blog Fashion Lessons) Manuela Alvarez (Creative Director of MAZ Manuela Alvarez) Lucety Carreño (Fashion and Business Journalist) Panel 3:15 p. m. - 4:00 p. m. The path of Latin American botany Johanna Sanint (architect and founder of Loto del Sur) Rocio Arias Hofman Interview 4:15 p. m. - 5:00 p. m. Business models in action Carlo Carrizosa AZULU Alma Jewelry Rocio Arias Hofman Business Models Day 3 - Saturday, May 21 2:00 p. m. - 3:00 p. m. Recycling and collective fashion consciousness Alejandro Crocker (art historian and creative of Conscious Luxury & Creative Recycling) Nadia Rojas (representative of the Secretary of Environment of Bogota) Isabella Espinosa (Creative Director of Baobab) Gabriela Jaramillo (Sustainability Director of Baobab) Andrea Mejía (political scientist and sustainable fashion journalist). Panel 3:15 p. m. - 4:00 p. m. The world on a cover José Forteza (Editor in Chief of Vogue Latin America) Rocio Arias Hofman Interview 4:15 p. m. - 5:00 p. m, Business models in action A MODO MIO Argüelles Leather Pepa Pombo Rocio Arias Hofman Business Models 5:15 p. m. - 6:00 p. m. Mo-Da Art-Facto Silvia Andrade (creative director of Moda Viva de Artesanías de Colombia) Silvio Patiño (co-founder of Tejidos Rebancá) Lucety Carreño (journalist Panel Sponsors and allies This edition of Bogota Fashion Week is possible thanks to institutional alliances with the National Government, the Mayor's Office of Bogota, Procolombia and SENA; the official hair and makeup sponsor SP Pro; and sponsors and allies Redeban, La Hechicera, Amor Perfecto and S.Pellegrino. As academic allies are Esden and LCI Barranquilla and Bogota and as media partner Canal Capital.

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