Cristina Umaña, Laura Restrepo, Lucrecia Martel, Estefanía Piñeres, Fanny Lamothe, Adobe Inc., Gobelins, ECV, Codiscos — just a few of the names and companies shaping the agenda with their presence. Artificial Intelligence, animation, and intellectual property are key topics for today’s and tomorrow’s creators who will be part of the event. Gente Convergente, an initiative by the Bogotá Department of Culture, Recreation, and Sports in alliance with Proimágenes Colombia, joins this edition of BAM as a space dedicated to the digital creative ecosystem. Bogotá Audiovisual Market - BAM joins forces with the Bogotá Music Market - BOmm for a night that brings together two expanding industries.

Bogotá, July 2025 – The Bogotá Audiovisual Market - BAM, a program by Proimágenes Colombia and the Bogotá Chamber of Commerce, supported by the Film Development Fund (FDC), returns for its 16th edition, taking place from July 14 to 18. With a vibrant proposal focused on collaboration, the intersection of creative languages, and the collective building of the audiovisual ecosystem, this year's edition features more than 245 activities and special events. Music, animation, AI, documentary, and literature come together to weave networks of creation and thought. Program details are available at: www.bogotamarket.com

BAM activities will take place in three main venues in Bogotá:

• Gimnasio Moderno

  (Experience Venue): networking activities, open talks, and commercial fair

• Bogotá Chamber of Commerce – Chapinero Headquarters

  : specialized industry sessions

• Cine Colombia Multiplex – Avenida Chile

  : market screenings

Encounters Between Technology, Stories, and Emotion

Artificial Intelligence will be a major theme at BAM 2025, with 18 events dedicated to animation and 6 focused on AI. In the live talk “Editing on Stage,” Jorge Caballero, Fabián Caba (Adobe Inc.), and Camilo Restrepo will explore how AI tools are transforming audiovisual editing. Additional sessions will discuss the ethical, legal, and creative challenges of AI in the industry, as well as its practical applications in content development and post-production.

Another key focus is intellectual property in the digital age. The talk “It’s Not Magic, It’s Strategy” will explore how to scale creative ideas into sustainable businesses from both legal and industry perspectives.

The intersection of influencer culture and audiovisual media will also be explored. In “Fame Is Not Relevance,” research firm Cifras y Conceptos will present a certification program for content creators. Companies like Goldfish will discuss purpose-driven influencer marketing, emphasizing creativity and authenticity as key connectors with audiences.

Animation as a Meeting Ground

Through the Otros Ojos program in partnership with the French Embassy, BAM will spotlight Andean animation and film education for children and youth. Featured guests include: Arnaud Miquel (French Embassy), Bérèngere Le Gall (ECV Animation), Thomas Meseguer (Gobelins Paris), Soizic Mouton (Pivaut School), Verónica Buide (MIA / Pulpa Rights), and Jairo Arcos (Signos Studio), among others. This program aims to strengthen diverse storytelling and lay the groundwork for future regional collaborations.

Conversations That Connect Industries

One of the most anticipated sessions is “Three Crafts Around Acting,” featuring actress and Colombian Academy of Cinema president Cristina Umaña, alongside María Juliana Casadiego (Happy Casting House), María Ibáñez, and John Bedoya, exploring casting, actor training, and representation in Colombia’s contemporary film industry.

Another key session explores new funding strategies with a talk on Fiscal Sponsorship, a legal tool that helps independent filmmakers access nonprofit funding in the U.S. More info on Industry Bites sessions >>

Stories That Travel from Page to Screen

A standout moment will be the BAM Talk with Laura Restrepo, author of Delirio, alongside Estefanía Piñeres (lead actress), Verónica Triana (screenwriter), and Julio Jorquera (director of the Netflix adaptation). They will reflect on the challenge of translating a story of silence, trauma, and memory into the language of film. More on BAM Talks >>

In collaboration with Cinemateca de Bogotá, BAM also presents a retrospective of Lucrecia Martel, featuring her complete filmography and special guests like Santiago Gallelli, Julieta Laso, and Paula Astorga. July 16–27 – Cinemateca de Bogotá

Gente Convergente: A Space for the Digital Creative Ecosystem

In an exclusive pavilion at Gimnasio Moderno, the public can explore interactive experiences, conversations, showcases, and meetups around animation, video games, and immersive storytelling. With international guests and multi-venue programming, Gente Convergente becomes a key platform to elevate and connect local talent in the digital creative sector. Full Gente Convergente program >>

Film, Music, and Tech: A Night of Artistic Fusion

In alliance with Bogotá Music Market - BOmm, a program supporting the music industry, BAM presents “BAM + BOmm Night: Music & Domo Live Cinema”, hosted at Planetario de Bogotá. This immersive event will feature musical showcases by Ana María Vahos and Gato e’ Monte (BOmm guests), plus a special performance by Julieta Laso (BAM guest). The night includes a Live Cinema immersive experience.

As part of this collaboration, the industry session “Emotions, Metadata, and Rights” will dive into the role of music supervision in cinematic storytelling, from song selection to licensing. Speakers include Fanny Lamothe, acclaimed music supervisor (credits: Emilia Perez, Un Varón), and Rafael Hernández, Publisher & Sync Director at Codiscos, sharing insights and real-world cases on how to ensure creative and equitable collaboration between music and film.