Given the food insecurity situation in some localities of Bogota, the Bogota Chamber of Commerce, the office of the first lady of the District Carolina Deik, and allied private sector actors, launched in April Mission Nutrition Bogota, an initiative that seeks to contribute to meeting the nutritional needs of Bogota through sustainable logistics solutions for the collection and redistribution of food, promoting nutritional education, combating hunger and promoting responsible consumption practices in Bogota.

Kennedy is the second most populated area of the capital, with 1,230,539 inhabitants (13.7% of the city's population) and 3,859 hectares. It is hoped that more donor companies will be involved in order to make further progress in this area. In Kennedy alone there are more than 42,417 companies that could join this important cause.