Eight businessmen from Bogotá and the region traveled to the capital of the world with its collections, to be part of New York Fashion Week 2026, which took place between February 13 and 16. The Bogotá Chamber of Commerce led this initiative, framed in its purpose of the internationalization of local popular fashion.

The dream of eight Bogota businessmen came true thanks to the support of the CCB: its collections were protagonists in the New York Fashion Week 2026 that took place from February 13 to 16 in this important city in the United States.

Laura González, from the Alanna company, located in the neighborhood Restrepo, is one of them, who took her collection for the first time on a catwalk. international. “The entire process, from curatorship to advice, has been impeccable. The CCB has introduced us to other more experienced designers, He has given us many tips for the designs, the catwalk, the music, etc.

It has been a very complete accompaniment,” highlighted the businesswoman.

Laura explained that her brand 'Alanna' is dedicated to knitting knitted for sophisticated women, “it is for elegant women who like feel comfortable and look good,” he clarifies. And that is what he sought to communicate with his catwalk where not only jackets were modeled, but also jackets, vests, skirts, dresses and pants.

“All one hundred percent made of fabric,” Laura specified. Alanna was born 9 years ago, but manufacturing began more than 50 years ago in the Restrepo neighborhood.

“The support of the CCB to the popular sectors is spectacular because it is also helping to make them visible, to get to know that little piece of Bogotá in the world, that they know what we are made of and what we are capable of doing," Laura highlighted.

The participation of these eight brands in NYFW is framed in [PUENTE] international, initiative of the Chamber of Commerce of Bogotá (CCB) that promotes

the internationalization of creative and business talent of the city, and seeks to connect popular and emerging fashion entrepreneurs with global circuits.

Ovidio Claros Polanco, president of the Chamber of Commerce of Bogotá, assured in this regard: “We are committed to the internationalization of popular Bogotá fashion because it is a powerful vehicle economic growth and job creation.

So we promoted the participation of eight brands in the FDLA Gateway

at New York Fashion Week after a meticulous process of curatorship, carried out by national and international experts of the highest level, to ensure that the best of the capital's fashion talent reaches stomping to the Big Apple.”

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