CCB initiative to identify, through quantitative and qualitative methodologies, the perception and willingness of the private sector to engage in the peace-building process in the sustainable business development agenda.
Consequently, with the dynamics of the business environment, this initiative has had three main scopes throughout its development. The first one is related to three measurements, mainly in the city of Bogota. Given the active response of businessmen, there is a second moment in which two measurements are taken in nine cities in order to broaden the analysis and thus be able to contrast what businessmen in large cities think, with respect to those that are close to the conflict. Finally, there is a third moment -under structuring- to collect information from large platforms and business associations.
As a common denominator, this survey is developed through a random, stratified sampling, segmented by geographic location, size and economic activity of the company.