Marketing and sales
Learn how e-commerce in Colombia has been growing in recent years, and understand why this channel is considered a great growth opportunity for companies.
E-Commerce, an Opportunity to Grow
Online transactions in Colombia have grown 57% in the last three years.
Colombian companies with greater sales growth (B2C * - 2017).
- Mercado Libre - 49 %
- Exito - 25 %
- Linio.com - 80 %
Source: La República; Mercado Libre and Éxito, the kings of e-commerce; 23-jun-2017
* B2C refers to company’s massive sales to end consumers.
Sectors most in demand among Colombians when making online purchases:
- Fashion – 40 %
- Tourism – 30 %
- Technology - 28 %
Source: Natalia Calderón Ruiz; What do Colombians by on the internet? - 16-jun-2017
Cross-border e-commerce sales amounted to 21% of global sales.
Source: Carlos Alvarez, Five things you need to know about Cross-Border Trading - 23-nov-2016
At the CCB we help you improve your marketing and sales structure. To this end, we invite you to make a free, personalized and confidential assessment of your company. You will then be eligible to access a services pathway based on your needs, that will help you strengthen your company.