Shared Value

What are the advantages of participating in the Cluster Initiatives?

Participating in the Cluster Initiatives facilitates spaces for entrepreneurs to meet and network, finding synergies with universities, governments and other entrepreneurs, as a means to improve their business strategies and the investment environment in Bogota and the region. 

Some of the benefits are:

• Finding solutions to common problems, through collective intelligence.
• Creating and developing joint projects with public and private stakeholders.
• Expanding the body of knowledge about the business.
• Strengthening collaborative work.
• Developing programs to improve corporate competitiveness.
• Taking part in networking events, workshops and business rounds.
• Aligning the academic offering to the enterprise needs.
• Articulating supply and demand.
• Promoting the development of Shared Value initiatives.
• Influencing the development of public policies to improve the business environment.

How do the cluster initiatives work?

The following institutional elements have been defined in order to promote the projects developed under the Cluster Initiative:

An Expanded Council. It is an open space to socialize the strategy and progress made by the Cluster Initiative, with participation from all stakeholders. They are held twice per year.

An Executive Committee. It is a body that directs the actions of the Cluster Initiative, advising on the development of projects. It is comprised by members of the enterprise sector, the academia and the Government.

Work tables. They group stakeholders together for purposes of project analysis and execution. Each Cluster Initiative has different work tables, which study different matters such as productivity, marketing and sales, institutional relations, human talent, research, technological development and innovation, regulations, among others. These tables generate projects for the creation of enterprise networks.

Technical Secretary. It accompanies and articulates the efforts made by the stakeholders in the Cluster Initiative related to the development of the projects and activities that have been prioritized; it is led by the Bogotá Chamber of Commerce.

Who can participate in the Cluster Initiatives?

All companies and supporting institutions which perform activities related to the sector; the main goal is to have a disposition to work in collaboration, becoming more competitive. 

What Cluster Initiatives are being led by the CCB?
What are the Cluster Development Initiatives?

The Cluster Development Initiatives are organized efforts that seek to promote growth and competitiveness by the clusters in the region, with participation from companies, the Government and related institutions.  The goal is for the stakeholders who participate in the Cluster Initiative to work jointly in the improvement of the strategies and operations of their companies, optimizing the cluster's business environment, and strengthening the networks in order to promote positive external interactions and achieve greater benefits for the companies. 

What are the clusters and where are they located?

Clusters: they are conceived as a concentration of companies and institutions, interconnected based on the economic activities they conduct, which are also in geographic proximity with each other. The stakeholders in a cluster work jointly and in collaboration to identify and improve their economic, environmental and social conditions. They are a way of turning the principles of good governance into a reality.

The Bogotá Region has numerous examples of this, such as the furniture sector in the 12 de Octubre and 1ero de Mayo sectors; the shoe district in Restrepo; the computing equipment and devices stores in Unilago; the automotive repair and customization workshops in the 7 de Agosto sector; the graphic arts sector in Ricaurte; the jewelry are in downtown Bogotá; the gastronomy sector in Zona G; flowers in the outskirts of the city, and the dairy industries in Ubaté and Sopó.

How is shared value generated?

Creating shared value means launching initiatives that have the dual purpose of providing profits and creating value in the business community from the beginning.

What is Shared Value?

They are enterprise practices which increase business competitiveness, while improving social, environmental and economic conditions in the communities they operate in.  

What is the importance of creating shared value for the CCB?

Shared value: is understood as maximizing companies' profits by creating economic, social and environmental value among its stakeholders.  

How can I access a cluster development initiative?

Enter the "Strengthen Your Company" section and click on "Clusters" to find out about the CCB’s initiatives. Once you find the initiative in which you would like to participate, click on the "Register" option and follow the instructions the system provides.

For more information and to consult the benefits of accessing one of the CCB’s cluster initiatives, enter here

You can also call the customer service line 3830330 / #383 to resolve any questions or queries.

How can I participate in the cluster development initiatives and what does it mean for my company to participate?

Please go to our website to consult the “Clusters” section, where you can find out all the benefits and implications of belonging to a cluster. After directly entering the cluster of your choice, at the top, you can consult the registration process.

Does the CCB issue a certificate of participation in the cluster development initiatives?

The CCB makes it clear to the user that it cannot certify this kind of activity.

Can companies of the region or outside of the CCB’s jurisdiction join the cluster development initiatives?

No. The clusters are focused regionally to encourage the growth of the industry in question.

Can any employee in the company participate in the cluster development initiatives’ activities?

We advise the user to write a message through the “Contact us” section on our website, as it depends on the area responsible for communicating the importance of the event to develop.

Do you certify the shared value activities?

Please consult the CCB website in the “Shared Value” section, where you can find information about the events and the shared value award event designed to acknowledge the participating companies. We clarify that this kind of activity does not generate a certification.

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